Prepared for the Moby's Pub team by Eric Berg, crush · Download the PDF
Proposal 012 · 7 October 202601 Where we started
What we built it around.
- 01
Built from your own sign.
“Institution for the Lighthearted” is already your badge, and the whale tail, the gull with the M flag and the sailboat are already your drawings. Option 1 sets them over a pen-and-ink harbour, and the tail dives when you point at it.
- 02
Something on every night.
“Something to look forward to every night at Moby’s” is your own line. Option 2 tunes in your real coming nights, from Trivia Tuesday to Thursday Night Live, over your sailboat photo after dark.
- 03
Your menu, read like a menu.
Option 3 sets the West Coast Salmon Burger, the Baja Fish Tacos and a 20oz mug of Salt Spring ale on the table with their real prices, plus today’s special. Every option keeps (250) 537-5559 one tap away.
Proposal 012 · 7 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01$3,500
The website
Up to five pages built out from the top you’ve just seen, in the same look, with your own words and photos. On your domain within a week of saying go.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for your customer list, so the people who already know you hear about the new site from you.
- 04$1,495
A launch ad set
Twelve ads, each sized for feeds and stories, with moving versions of the best four.
- 05$149
A phone receptionist, first month
From Whoever, our sister company: a voice assistant built around your pub that picks up your line when the room is too busy to get to it. You teach it by text, and every call it takes becomes a short written record you can read after.
- 06$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 6 November 2026
- Bonus$250
Email setup and list import
We set up your email sending and bring your customer list over, ready for the launch email.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
Proposal 012 · 7 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and send us access to your domain.
- Days 1 to 7
We finish the site
We build out the remaining pages. You see every page before anything goes live.
- Launch
It goes live
The site goes up on your domain, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch (local rate) | $1,800 |
| To start, when you say go (50%) | $900 |
| When the site goes live | $900 |
After launch, month to month, only if you want them
| Unlimited edits, live next business day | $49/mo |
| Four animated promos a month, vertical and square | $599/mo |
| Two custom email designs a month | $395/mo |
| Twelve unique ads a month | $895/mo |
05 What you own
- The site, the domain and every file, in your name.
- Hosting is included.
- No commitment on anything monthly.
Cancel anytime; the site stays yours.
add-on
Or all four, together
$997/mo$1,938
Unlimited edits, four animated promos, two custom emails and twelve unique ads every month. You save $941/mo. No commitment, cancel anytime.
Proposal 012 · 7 October 202606 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 6 November 2026.
Your pick01The signSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co